One of the most exciting aspects of digital marketing is the fact that it is much more measurable than its traditional marketing counterparts. Where once you had to depend on blind faith and gut feeling, now you have access to a treasure trove of data and analytics. However, that data can be confusing at times so we have asked CloudRock, an SEO agency from Singapore to discus some key digital marketing KPIs that both small and big companies can use.
Search Engine Optimisation Metrics
Search engine optimisation (SEO) is the practice of increasing your organic rankings in order to drive more targeted organic traffic to your website from the major search engines. These search engines include Google, Baidu, Yahoo or Bing. According to CloudRock Singapore, some of the key metrics you want to measure and track are:
- Traffic from Organic Search: How much traffic are you getting from your organic search channels?
- Keyword Ranking: How well are your most important keyword ranking? How about your long tail keywords?